If you aren’t doing proper keyword research before you submit your videos, you are taking a stab in the dark at your video becoming popular. Just writing on your niche isn’t enough, you need to be spending time researching and discovering the best keywords to target.

The basic premise of keyword research involves finding keywords that have:

1. A reasonable amount of searches per day/month

2. A reasonably low amount of competition on the internet for that specific phrase.

There are a many free online keyword tools you can use. Google’s Keyword tool is one of the best:

https://adwords.google.com/select/KeywordToolExternal

You basically want to avoid these two problems:

1. Keywords with too much competition (you would not be able to rank high enough)

2. Keywords with too little search volume (you may rank high, but still get very little traffic)

The keyword tool will help you find keywords in that “sweet spot”, where they are receiving a fair amount of hits per day, and there is little competition. Just how much competition should you aim for?

Watch this video to find out:

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