With virtually 1000’s of how-to ebooks, guides, articles and videos circulating the internet, and bookstores, detailing the “secret” to exploding traffic; it is really arduous for a internet marketer to select the precise formula to increase traffic. Although many of these guides provide great information and tips on increasing website visitors, there’s really only one method that’s proven itself over the last few years and risen above the rest as an effective method of attracting loyal website visitors, and potential customers like magnets. Video marketing is the medium that has risen to the top, and it has proven to be an extremely effective technique for generating a high-volume websites that pull in vistors like fly paper everyday. This is possibly among the strongest reasons why so many internet marketers are turning to online videos as a primary method to direct traffic to their sites. It is an outstanding, no cost, way to interact with prospective customers and site visitors, in addition to supplying them with valuable information that is both entertaining and informative.

Video marketing is a surprisingly influential means to providing your visitors with quality information, while directing them to your respective sites and products. There are a few techniques that you should adopt while creating a video for website marketing. Once you abide by these techniques, it’s almost inevitable that you will have a highly prosperous video marketing campaign. Get ready to reap the benefits of your efforts.

The most crucial point to utilizing video marketing, is to create videos that are compelling, entertaining and, most importantly, informative. People will discover your videos according to their topic and content description. If you are promoting a how-to ebook on repairing household appliances, the optimal way to attract your target audience is to create a variety of brief instructional videos on how to repair assorted problems within the home. A good example of this idea is to make a video detailing all the steps to repairing a drippy faucet. Doing this has two major benefits. Firstly, it will provide your visitors an opportunity to experience the value of your content first hand. Secondly, you will build trust with your visitors because you are helping them by visually showing them what to do.

When you provide consistent video content that answers your visitors’ burning questions, you will, more than likely, generate a following of loyal visitors that will keep coming back often seeking answers to more questions. This loyalty will turn a percentage of your visitors into customers because you have provided them with a reason to purchase your product.

Of course, after compiling a number of videos on your niche subject, you will need to get them online so they can be viewed. So the next question arises . . . Where should you post your videos? There are virtually hundreds of video sharing sites that permit you to upload and host your videos on their servers. Even so, you will probably not want to post them on every video sharing site you find. Quality is the key, as this will ensure that your video marketing campaign is a success. There’s no question that YouTube is the most popular video site on the Internet and it will gain you the most exposure. But there are other popular sites that offer benefits like sharing profits from advertising. You also want to take into consideration the PR (page rank) of the site as this will provide your website where your links are pointing to “link juice” from the video sharing site. Your goal should be to find about 20 good sites to upload your videos to. This should provide maximum benefit with minimal time expenditure.

Another important aspect of your video marketing campaign is using the correct keywords. By posting your videos, along with your chosen keyword text links, in your video description box you will soon be experiencing a nice flow of never-ending traffic to your site.

If the thought of posting your videos to all of these sites seems daunting, you may want to consider using a video submission service to do it for you. One site that is very effective for video marketing is Traffic Geyser. This system will submit your video to all of the major video hosting sites, thus growing your web traffic drastically.

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Here are the links to the complete Video Marketing Training Series:

Video Marketing Part 1 — Introduction: Why Is Video Marketing So Important?

Video Marketing Part 2 — How Video Marketing Works

Video Marketing Part 3 — Components of a Great Video

Video Marketing Part 4 — Creating Your Videos Overview

Video Marketing Part 5 — Creating A Script For Your Slide Show

Video Marketing Part 6 — Making A Slide Show With Windows Paint

Video Marketing Part 7 — Creating Your Video With Windows Movie Maker

Video Marketing Part 8 — Creating A Slide Show With Microsoft Power Point

Video Marketing Part 9 — Creating Your Video With Camtasia

Video Marketing Part 10 — Choosing The Right Keywords To Market Your Video

Video Marketing Part 11 — Overview Of The Best Video Marketing Websites

Video Marketing Part 12 — Video Submission Guide

Video Marketing Part 13 — Services To Automate Video Submissions

Video Marketing Part 14 — Video Marketing Secrets Conclusion

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We’ve come to the end of this video marketing series. I hope that you have learned that video marketing is a fantastic way to not only build high quality backlinks to your site, but also to really get the word out about your site. If you are lucky enough to get your video to go viral, you could have more traffic than you know what to do with spring up literally overnight!

I strongly encourage you to get out there and start experimenting with making videos and marketing them today. You won’t regret it!

View The Complete Video Marketing Training Series contents.

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It’s true. Uploading videos to YouTube certainly has many benefits, but the best strategy is to upload your videos to multiple sites. Unfortunately, this can become quite time consuming, especially if you have to do this frequently with many videos.

The good news is that there are some services that can help you automate this whole process.

HeySpread

HeySpread is my favorite video distribution tool. It is web based, and also cheap. I can submit my video to 17 sites for about a buck, and there is no minimum purchase!

You simply create a free account, load some money (you can pay through paypal), and start submitting. You only have to upload your video once, and they will then take care of spreading it to the other sites. This allows me to knock out videos pretty quickly. They also keep track of the submissions, and even email you a list of all the url’s where your videos are located after they are live.

Traffic Geyser

Traffic Geyser is similar to HeySpread, but a bit more advanced. The downside is that it is also pricey (currently $97 a month . . . but you can try it free for 30 days by using the link above). The good news is that they also provide you with a lot of in-depth training and resources to make videos. You also get access to a forum where you can chat with other video marketers. It’s pretty cool if you have the money and are serious about video marketing (planning on submitting dozens of videos a month).

Video Post Robot

Video Post Robot is a software application that runs off your computer. It submits your video to the top video sites. The big advantage here is that you only pay a one time fee (currently $297) for lifetime access or you can opt for the $19.95 monthly plan. They have a 7-day trial for $1 so you can check it out.

To hear a bit more about each of these programs watch this video:

View The Complete Video Marketing Training Series contents.

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Now we come to the fun part. It is time to make our slides into an actual video, complete with music. We will do this with a simple program that comes bundled with your Windows system, Windows Movie Maker.

In a nutshell, we are going to import our .jpg or .gif “slides” into Movie Maker, arrange them on the storyboard, and add some “mood” music.

Watch this video to see how it’s done.

Another option for the audio file is to narrate your slides using a simple microphone. This is a good idea for instructional type slides.

There are quite a few places on the internet where you can download royalty free music that can be used in your videos. Just search for “royalty free music” and start digging. The great thing about getting decent music is that once you have it, you can use it for all of your videos if you want.

Now that you have completed this process, you should have a wmv file that is ready to upload to video sharing sites.

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Now we are going to create a slideshow. To do this properly, we will have to take our script and break it up over several slides. We will be using Windows Paint, which is a free program included with Windows. There are other programs we could use to do this step but Windows Paint is easy to use and it’s free!

Int this step, we are going to use this program to create individual pictures, or “slides”, which we will then insert into Windows Movie Maker (along with background music).

To start off, simply open up the Windows Paint program (if you prefer, you can use any painting program that you have access to).

Watch the video to see the actual process of creating the slides. For demonstration purposes, they are very basic, but you can make your slides look as simple or fancy as you like. Consider changing up the font or adding images or a background color to create more visual appeal.

When you are done with the first slide, save it as an image file (.jpg or .gif) and move onto the next one. To make things easy, save each slide sequentially (example: videoslide-1, videoslide-2, and so on) so you know what order to put them in when it is time to make the video slideshow.

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To save yourself some time and frustration, it would be wise to create a script for your video before opening your video creation software. This will help you map out and display the information you want to convey in an organized manner.

Tip: Use a free mindmapping program to help you get your thoughts in order.

Once you know exactly what you will be putting on each slide the rest of the process runs smoothly. Slideshows that are pretty short and to the point (who wants to watch a long boring slideshow?), around a minute or so, are best..

Try to capture and keep the viewers’ attention by getting to point quickly. Say what you have to say in as catchy a way as possible. You can use a bit of humor where appropriate.

It is also recommended that you don’t have too many words on each slide as it can be overwhelming for people to read! Putting each line on a new slide makes it easier to read and you can keep things moving at a faster pace, which will maintain viewer interest.

You can see an example of this method here:

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Now, let’s take a look at different methods for creating your own videos:

1. Free Method: This involves using two programs that you should already have on your computer, Windows Paint and Windows Movie Maker. This isn’t the fastest way, but it’s free!

2. Paid Method: This is how I personally make my videos and I suspect that most people do it this way. It involves using Microsoft Power Point and a video screen capture tool called Camtasia.

The first method will give you the option of being able to produce a quality videos for free, but the second method is the most optimal way to make quality videos fast.

If you are just starting out, try the free method first. Once you start to see the benefits of video marketing, you may want to “graduate” to the paid method.

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Before you start cranking out videos, you need to consider what goes into a great video.

The main goal of this video series is to make sure that people find your video to be “worth watching”. Our second goal is to ensure that after they view the video, they will want to learn more about the topic and will click the link to your website (and hopefully buy something!)

In this video you will learn that not all videos need to be “spectacular” to be effective. The videos that you want to go viral you will need to spend more time on. The videos that you are using purely for Search Engine Optimization (SEO) purposes don’t have to be award winning.

View The Complete Video Marketing Training Series contents.

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YouTube.com has grown rapidly in popularity, reaching currently the 16th most visited website according to Alexa, and it has only been around for just over a year.

For those of you who don’t know what YouTube.com is, I’ll give you an explanation. It’s the top viral video site online, allowing anyone to post a video that they created. YouTube has a built in viral aspect, so that after you watch a video you like, you can immediately email it to your friends, blog it, save it to your favorites, or add it to groups.

This means that anyone can create a video, submit it to YouTube, and if people like what they see, you’ll soon have your video spread virally all across the web to viewers everywhere.

So are you ready to make a viral video?

If so, then you’ll need to keep a few things in mind. If you’re doing it for marketing reasons, then you’ll need to get your marketing message across clearly so that it’s effective. If you want people to visit your website, then make sure your website URL is displayed in the video where people can see it, and make it an easy url to remember. It is usually most effective to have a “call to action” either as an invitation to visit your website, or perhaps even a more detailed request of what the viewer should do.

Creating a video that appeals to your target audience is key. Remember that you want people to share the video with their friends, so you have to add an aspect that gives it enough of an impact on the viewer that they’ll choose to spread it virally.

The best ways to make your video viral, is to show something that is either newsworthy, extremely funny, outrageous, extraordinary, and perhaps even taboo.

It will take a bit of creativity, but if you just go to YouTube and watch some of the highest rated videos, then you’ll get a good idea of what you’re trying to emulate to make your video viral.

One more thing to remember, is to make sure you can easily link your marketing message to your video. If you make a really funny video that is super viral, but totally unrelated to the website you display at the end, then you’re not going to do too well. Sure you may have succeeded in creating a viral video, but you’ve failed in expressing your marketing message effectively. You can go out of the boundaries of your marketing message a little bit, but you need to have a firm link to your marketing message that makes your video appeal to your target market and make them want to know more.

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